Kellogg's

kelloggsironchef

Challenge:
Reinvent the cereal bowl through interactive and exciting live experience and custom content.

Response:
The Kellogg's Cereal Bar Throwdown, a custom-built, iron chef style live event activation and digital content series featuring notable chefs around the country.

Result:
20 influencer chef partnerships
>40 pieces of original video content featured on Kellogg's feeds
5 live experiences with massive engagement


RÉMY COINTREAU

RémyCointreau

Challenge:
Cultivate a relationship between Mount Gay Rum and a class of makers who value craft above all else.

Response:
Start Something Old. A national event series and content push celebrating the past, reinventing tradition and inspiring a return to rum.

Result:
Millions of views and thousands of attendees linking the brand to the next generation of rum drinkers.


DELL | MICROSOFT

DellMicrosoft

Challenge:
Endear the Dell & WindowsPro brands and its products to the small business community.

Response:
Northside Innovation. An editorial platform and national event series contemplating trends, ideas and challenges facing startups and small business owners.

Result:
Marked brand lift and an increase in XPS line of computers awareness across active markets.

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