Kellogg's

kelloggsironchef

Challenge:
Reinvent the cereal bowl through interactive and exciting live experience and custom content.

Response:
The Kellogg's Cereal Bar Throwdown, a custom-built, iron chef style live event activation and digital content series featuring notable chefs around the country.

Result:
20 influencer chef partnerships
>40 pieces of original video content featured on Kellogg's feeds
5 live experiences with massive engagement

RÉMY COINTREAU

RémyCointreau

Inspired by the craftsmanship of traditional materials, Emil and Sandy took their passion for collecting vintage fabrics and created The Hill-side. Much like Mount Gay Original Craft is inspired by the spirit of the old way, The Hill-side values process and authenticity.

Challenge:
Cultivate a relationship between Mount Gay Rum and a class of makers who value craft above all else.

Response:
Start Something Old. A national event series and content push celebrating the past, reinventing tradition and inspiring a return to rum.

Result:
Millions of views and thousands of attendees linking the brand to the next generation of rum drinkers.

DELL | MICROSOFT

DellMicrosoft

Challenge:
Endear the Dell & WindowsPro brands and its products to the small business community.

Response:
Northside Innovation. An editorial platform and national event series contemplating trends, ideas and challenges facing startups and small business owners.

Result:
Marked brand lift and an increase in XPS line of computers awareness across active markets.

Read one of our articles about venture capitalism here!